It is because of the nature of both economics and the Super Bowl that I had to post about the commercials. In addition, I live in Denver. Each year the cost of a 30-second ad during the Super Bowl has increased. I am going to engage my economics students as to why they think that is. Also, whether or not a company should invest in the cost of that ad, or somewhere else, like wages. I want to talk them about what happens if the commercial flops, like the one pictured above, a Mountain Dew Monkey, baby, puppy, commercial.
This could be a great discussion on supply and demand, factor and product markets, market structures, etc. The possibilities are really endless.
Increasing cost of Superbowl:
The Top Ten Superbowl Ads:
Superbowl TV rating:
Forbes Article, "Yes, A Super Bowl Ad is worth $4 million: http://www.forbes.com/sites/onmarketing/2014/01/29/yes-a-super-bowl-ad-really-is-worth-4-million/#1c2e5c34d821